Sun Siyam Resorts has announced the appointment of Inês Almeida as Social Media Marketing Manager, strengthening its digital marketing team as the Group continues to expand its social media presence and enhance the global reach of its resort brands.
Inês brings experience in social media, content creation and digital communications, with a focus on developing brand storytelling, strengthening online communities and creating engaging digital content that highlights travel experiences.
In her role, Inês will oversee the development and implementation of social media strategies across Sun Siyam Resorts’ portfolio, working alongside the resort and marketing teams to strengthen the Group’s digital presence, increase audience engagement and develop content that reflects the unique character and experiences of each resort.
Her career has included experience working with FIFA, alongside freelance projects in content creation and social media management for travel, lifestyle and international brands. Combining hands-on content creation with a strategic approach to digital communications, she brings a strong visual perspective and an understanding of how brands can connect with audiences in an authentic and relevant way.
With a particular interest in ocean environments, conservation and sustainable tourism, Inês also brings a natural connection to the Maldives and its relationship with the ocean. This will form part of her storytelling approach at Sun Siyam, bringing greater visibility to the destinations, people, experiences and environmental initiatives that shape the Group’s identity
Welcoming Inês to the team, Ali Shaheen, Director of Digital Marketing at Sun Siyam Resorts, said: “We are very pleased to welcome Inês to the Sun Siyam team. Social media plays an increasingly important role in how guests discover our resorts and connect with our brand, and Inês brings a great combination of creativity, digital understanding and hands-on content experience. Her perspective will be valuable as we continue to strengthen our storytelling across the portfolio and bring the individual personality of each of our resorts to life across our digital channels.”
Inês’ appointment forms part of Sun Siyam’s continued focus on strengthening its digital capabilities and creating more distinctive, experience-led storytelling across its global channels.