CROSSROADS Maldives has announced the appointment of Kay Dimacali as Cluster Director – Brand, Marketing & Programming for SAii Lagoon Maldives, Curio Collection by Hilton, Hard Rock Hotel Maldives, SO/ Maldives and The Marina at CROSSROADS.
With extensive experience in luxury hospitality, Kay brings a strong background in brand development, marketing communications and strategic positioning. Her expertise spans brand launches, repositioning, rebranding and integrated marketing initiatives, contributing to the development of distinctive hospitality brands across the Maldives.
A graduate of Far Eastern University in Manila, Kay holds a Bachelor of Arts in Mass Communication, graduating Cum Laude. Throughout her career, she has held several leadership positions with renowned luxury resorts in the Maldives, gaining valuable experience in brand strategy and marketing communications.
Prior to joining CROSSROADS Maldives, Kay served as Director of Marketing & Communications at Sirru Fen Fushi – Private Lagoon Resort. She previously held the position of Director of Brand at SO/ Maldives, where she was part of the resort’s pre-opening team, contributing to its brand development and launch. Earlier in her career, she served as PR & Communications Manager at W Maldives, supporting the resort’s rebranding journey.
Beyond her professional experience, Kay is also a Certified Sustainability Leader, Holistic Nutritionist, Health & Wellness Coach and Certified Vinyasa Yoga Teacher. These qualifications complement her approach to brand development, combining sustainability, wellness and a people-focused perspective within luxury hospitality.
In her new role at CROSSROADS Maldives, Kay will contribute to strengthening the destination’s brand presence, developing marketing initiatives and shaping programming across its hospitality and lifestyle offerings. Her experience in luxury brand positioning and communications is expected to support the destination’s continued development and engagement with international audiences.
Her appointment reflects CROSSROADS Maldives’ focus on strengthening its destination marketing capabilities and creating meaningful guest experiences through distinctive branding, creative programming and strategic communication.